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How to Create a Landing page that Generates Your Business Leads?
If you are not familiar with landing pages, a landing page is a page on your website that people land on after clicking on what we call a call-to-action. Most businesses do not use landing pages but...
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What is Inbound Marketing? – Learn How your Business Should be Marketed
What is Inbound marketing? Inbound marketing is all about pulling people towards you and your company, instead of going out to get them. It’s a marketing philosophy that’s all about publishing the...
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Solicitors Marketing Advice: How to Pay Less for Leads
We have all done it, spent money on advertising that didn’t work, lured in by the promise of thousands of potential clients just sitting waiting for you to send them your advertising message so they...
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Managing Expectations Between Businesses and Digital Marketing Agencies
When it comes to hiring a digital marketing agency expectations are high. We wanted to discover what the expectations were for both marketers and businesses. So we turned to the 2013 RSW...
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How to Get Rid of Online Lead Generation Problems Once and for All
You open the email entitled “marketing report” and glance over some of the figures. You see that the cost of advertising is high but there is no mention of how many leads or sales your marketing has...
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Legal Marketing Services: How Solicitors can find the Time for Successful...
As a solicitor you will know that finding the time for marketing is one of your biggest challenges, I hear it all the time from our clients and prospects. Some solicitors use legal marketing services...
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4 Financial Leads Generation Mistakes You Don’t Know You’re Making
Meet John, the financial and marketing director at Woodstock & Woodstock a large financial company. He has worked in the industry for over 20 years and has seen his company grow from a very small...
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B2B Marketing Strategy: Take Control of Your Teams With a Sales and Marketing...
In a perfect world your sales and marketing teams work together in harmony. Marketing will consistently find perfect leads and Sales will sell your product to each one of them with a minimum of fuss....
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Who Creates the Content in an Inbound Marketing World?
With 46% of people reading blogs more than once a day and 93% of B2B marketers and businesses using content marketing the need to be creating content has never been greater. For you, a business owner,...
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What Results to Expect from Inbound Marketing
A question we hear from every business owner we speak with is “What results can I expect from inbound marketing?” Well, here is the answer. Manage Your Expectations Up front it is important to...
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